The EJM offers unparalleled insights on new research, current practice and future trends so that practitioners and academics can gain a useful overview of marketing activity and apply that knowledge to develop appropriate strategies.
Aims and scope
Whilst the European Journal of Marketing (EJM) retains a European brand identity we are a truly international journal, actively encouraging global contributions from scholars across the broad domain of marketing.

We welcome novel and ground-breaking contributions from a wide range of research traditions within marketing, particularly encouraging innovative ideas in conceptual developments and research methodologies.

The EJM is not preferentially disposed towards either empirical work or pure theory, nor towards one particular method or approach.

EJM will be an outlet for research that is:

based on rigorous, high quality scholarly work of international standing
from a diverse range of methodological, philosophical and theoretical approaches
situated within either a pure or applied research tradition
derived from stringent theoretical conceptualization, and appropriate and defensible research methodology
well written and of clear relevance and interest to marketing scholarship
EJM is receptive to controversial topics, and new, as well as developments that challenge existing theories and paradigms. and substantive contribution to existing marketing knowledge.