The Asia Pacific Journal of Marketing and Logistics provides a unique focus on marketing and logistics in the Asia Pacific region.
Aims and scope
The Asia Pacific Journal of Marketing and Logistics (APJML) publishes empirical research, conceptual papers, in-depth literature reviews and tests of alternative methodologies and theories that have significant contributions to the knowledge of marketing and logistics in the Asia Pacific region.

The journal strives to bridge the gap between academia and practice, hence it also publishes viewpoints from practitioners, case studies and research notes of emerging trends.

APJML includes, but is not restricted to:

Marketing strategy
Relationship marketing
Cross-cultural issues
Consumer markets and buying behaviour
Managing marketing channels
Logistics specialists
Branding issues in Asia Pacific markets
Segmentation
Marketing theory
New product development
Marketing research
Integrated marketing communications
Legal and public policy
Cross national and cross cultural studies
Digital marketing